Blogging is a great way to engage with your customers and prospects. It helps you share your knowledge and show people that you understand the business you are in. It also gives your audience a reason to keep returning to your site.
You can start by sharing your expertise on a blog connected to your website. This shows that your business is staffed by experts in your field (because it is, of course!). A blog is also good for SEO (Search Engine Optimisation). If you set it up properly, when someone in your area searches for a business in your field, your company will appear high in the search results. You’re more likely to get clients this way.
There are disadvantages of course. Blogging takes time. Writing blogs is time consuming. And thinking of ideas for your blog can also be tricky. But this time investment will be worth the effort. A blog within your website will keep your content fresh and current. And Google loves the fact that your content is changing – this shows things are up to date and helps you perform better in the search engines.
Give it a go – you might find there is a hidden writer hidden deep inside you!