And now for something quite different! If you read our Font Matters blog you’ll know how important the right font is for capturing the personality of your brand. Our logo of the week this week, Mickey Cranks, uses a much more unusual font and which instantly creates a specific impression of the niche personality of the business.
About Mickey Cranks
Mickey Cranks is a mid to high end bicycle shop.
The Brief
They wanted something edgy and modern, and they specified that they wanted a font like ‘plane crash’ or something similarly rocky.
What do you think?
Some logos are a bit like marmite – you either love them or hate them. But you can still always tell when a logo has been designed right for a particular brand. Let us know your thoughts by commenting below, or join the conversation on our Google+ page.
