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Logo Design Of The Month

Logo of the Week: Chameleon Car Hire

By 2 November 2012No Comments

It’s a new month and we’re already zooming through some great new logo designs for November.  Our first November logo of the week goes to Chameleon Car Hire with its instant personality and the fantastic ideas they have for adapting and using their logo design throughout their marketing.

About Chameleon Car Hire

Chameleon Car Hire is an online and worldwide car hire broker.

logo of the week chameleon car hire

The Brief

They wanted an illustrative logo depicting their chameleon character ‘Gidget’. It was important that the image would be suitable for a global audience, but also couldn’t be too cheesy.

They have big plans for their logo, with lots of ideas for adapting Gidget for different campaigns, changing his colours, having him wear sunglasses or driving a sports car. As they put it, they want their logo to be adaptable – like any good chameleon.

What do you think?

We think this is a wonderful concept and rich with marketing potential. What other logos do you love which adapt well to their different mediums/situations?