Getting the best possible logo you can isn’t just about getting the right designer (although that does make a huge difference). In fact, there are lots of things which you can do before you even start to think about writing your brief which will put you in the best possible position for getting the best possible company logo design.
Name
The name of your logo is vital, and there are several things to consider including:
- Appropriateness for your industry and target market
- Creativity (does the name spark ideas?)
- Competition and uniqueness (is it similar to any of your competitors/ is it a unique name?)
- SEO implications (will this name make you easy to find?)
Read more about choosing a name for your logo/company here, and choosing your domain name here.
Tagline
A perfect, punchy and evocative tagline is really excellent inspiration for your designer. Just like for your end audience, the tagline is giving extra information to your designer about your brand, your voice, and your USP and this is only beneficial to the design.
Read more about how to write a great logo tagline here.
Brand
What are your brand values? What is your personality? What colours suit you? These are big questions which can have a huge impact on your logo design. A lot of the time the design process itself will really help you to focus on your brand, but the more you know to begin with the faster that process will be.
Take a look at our recent infographic.
Marketing
How will you be doing your marketing (print, online?) and what sorts of goals do you want to achieve? Characters can bring a real spark to events and adverts, and strong icons are really effective for apps and social media profiles.
Are there any creative ideas that you have for your marketing? Can you weave those same ideas into your logo in any way? If you can this makes your message more powerful and memorable.
Concept
Is there an underlying concept that ties everything about your company together? A metaphor? A value? Brainstorm it. If you get it – you’re golden! You’ve hit an idea which will ignite design and marketing inspiration, strike the right chord with your audience and leave the perfect impression.
Your brief and the right designer
The best designers know the importance of getting your brief right. And while it isn’t always possible to know everything at the beginning, guidance and advice should always be available.
